Marketing management Case Study Example | Topics and Well Written Essays - 3000 words

Marketing management - Case Study ExampleThus, market is the art of finding, developing and profiting from opportunities, Kotler (1999 p. 36). A need satisfying intersection point or wait on is exchanged for a certain value and there are mainly four variables that constitute a market offering and they are product, distribution/place, price, and marketing communication (Strydom, 2000 p.2). This is widely regarded as the marketing mix. As a point of departure, it must be noted that marketing is concerned with satisfying the needs of the consumers with the support of using various tools in marketing mixes and it should be noted that high life brands do not constitute basic needs hence the strategies in marketing them are slightly different from those employed when marketing tangible products.According to the offering concept, an offering consists of benefits or satisfaction provided to target markets by an organisation. It consists of tangible product or service which may include packaging, warranties as well as guaranties, (Berry and Wilson 2001 p.149). Thus, providing the right product when and where and how the customer wants it is the major aim of marketing where marketers attempt to fasten sure that all of these elements fit together. The primary aim of marketing therefore, is attempting to satisfy the needs and interests of the customers profitably. It is a business concept that is meant to increase the profitability of a company.Marketing of luxury brands is mainly determined by focusing on the offering rather than on the actual product or service in order to break apart the customers alternatives, to better identify their unmet needs. Marketing tools such as the internet or television that are very popular and easily favorable can be employed to reach the targeted consumers. Advertisements in this particular case are very effective. When marketing a luxury brand, there is need to project the actual reason why