Porters Five Force Analysis for Paint Induatry

For a dominant paint manufacturing company which is spread allover India, topical anesthetic anaesthetic players act as a very vast threat to them. With a small place for factory and an effective distri exclusivelyion system the local anesthetic players may pose themselves a huge competition for these nationalized companies. As the local players do not mind quality but sell products for bald-faced rates they grab more attention of middle class state in India who be of majority. But if the major company has a huge brand name with quality product and some marketing gimmicks they good deal lure customers even if they have high prices.Power of suppliersAs express above the local players are more or less who commencement ceremonyed as suppliers for the thumping companies. As the required numeral of raw material are more in preparation of paint if these suppliers come together and start making end products the pose themselves as huge threats.Power of buyersAs this being a compet itive diligence with multinational players, national players, local players the buyer has a lot of options to his disposal. Switching cost is also not high. The contractors and painters also play their role, as they will tend to buy from tribe who give them incentives. So the companies should always be on toes in retaining the living buyers by some effective reward or marketing system.availableness of substitutesThe likelihood of availability of substitutes in this industry is less. But the varieties of products are more. This is where big players have an edge over local players. With different kinds of paints available in market to manufacture all kind you need huge factories but the local players will have a small unit which fundamentally manufactures not mare then a few variants.Competitive rivalryAs mentioned before the rivalry is very high with n number of makers in the market and n number of takers in the market. If the construction industry is on a downward slope then it affects this industry a great deal.