Macroeconomic Analysis Essay

enteringThe idea Edgar has for opening up four hot bollocks up stations is establish on a tumesce based argument making it viable as a profitable line of work venture. The military rating on the Ameri force out consumer to accept the high price for fuck up vegetable oil prices forms the first approach towards establishing a ancestry. Gasoil businesses in the world puff as cartel where it append and prices argon determined by the fewer stakeholders in the industry. The stakeholders form an agreement among their competitors on the price, making and, marketing of the production (Fredy, 2010). The cartel though the production disturbs the gross domestic product growth sum up. pull in national product represents the m unrivalledtary value of the goods produced in the country within a year. The enterprise runs as an oligopoly. An oligopoly represents a business type where there are few sellers in the market. The few sellers are due to the restriction obligate on intromiss ion to a monopoly.The production rights are restricted by the producer and the producer also controls the prices of the commodity (Brake, 2011). Un profession pull up stakes be sheer as the restriction holds down people with the relevant skills to join in the trade. Price control is done through price fixing and find out the market share. The market shares will go a long expressive style to influencing international trade. International trade represents trade past the nation boundaries (Derik, 2010) . The main purpose of a cartel is profit increment to the individual by reducing competition. Edgar by starting up the gas oil business will gain profit margin from the monopoly. The government activity is also be involved in the control of the production rights of such a cartel. It is through fiscal policies that the government will regulate such ventures with an aim to shelter the public from exploitation. Fiscal policies tools are the government imposition on evaluate and rev enue collections (Tayor, 2007).The focus on the convenience good and assumptionit will make a profit in the union is the reason Edgar insists on the production. Convenience goods are those that are distributed widely and are inexpensive and the gas oil forms one of them (Fredy, 2010). Macroeconomic covers the demographic aspect, as these goods are make available to the population. Demography represents human residents statically (Henry, 2008). Startup capital is a essential by Edgar as he plans to buy the four gas oil station. The fund borrowed from a financial institution will be affect by the interest rate and the financial policies. The monetary policy is a tool used to control the supply of capital in the society through affecting the interest rate in the society (Tayor, 2007).The estimates of gross sales to increase in china and India represents the trade cycles.Business cycles are day-to-day deepen in the production and affect the Gross Domestic growth of a country. Th ey cause the GDP to fluctuate and thus an expanding upon and compaction of the level of economic activities in the country (Tayor, 2007). The business sets itself on fourth dimension of favorable economic benefits as the entrust rates are favoring a business positively. Edgar requires a large capital base to start a business and borrowing from a business organization is par tote up. Interest is account payable on the loan capital that is taking from such institutions. With a moo lending rate, the business organizations enable economic growth as a society can borrow a large sum of money for the investment project. Investment improves the living standard of the society as they cause a profit from the investments.The advice to Edgar is to take up the positive strengthening scrimping and invest during the low lending rate (Sydney, 2010). Demand is as the amount of a commodity that consumers are willing and can purchase at any given price over a given time (Tayor, 2007). The law states that, at low prices, the need is high. The firm being an oligopoly has inflexibility in its price of the gas oil. Rigidity represents stickiness in the prices that does not change regularly. Edgar will enjoy the high prices of the oligopoly market as the American consumer has judge the prices. The high prices are as due to the kinked look at bend as oligopoly market has two conduct curves. A highly elastic demand curve on the price increase and a highly inelastic in the price decrease (Tayor, 2007).DdMCPricedKINKP1EPXDdyQ1DQuantityQMRThe elastic part of the curve is the dd curve thus an increase in price will current of air to a rise in demand for the gas oil. A mistakable case to the market, if China and India increase their market the prices will also increase. A profit in the oil industry enjoys in the point where MR peripheral revenue curve cuts the MC marginal cost curve. At this point, marginal revenue is equates the marginal cost and the profit is at maximum (T ayor, 2007).The supply also affects the oil industry, and it is the amount a producer is willing and can sell at a given price in a given time (Derik, 2010). In the supply of the gas oil collusion remains evident to increase market share. Competitors are on the evaluation as they affect the price and profits in the other firm. If one firm drops price the other firm is forced to drop its prices to in order to increase profit. The firms in the oligopoly structures have adopted non-price completion eliminating the determine war among them. It has enabled international trading as they enjoy the collusion and interchangeable prices and the control from one area.The interest rates within the country will also affect the enterprise. With business policies controlling the levels of interest rate in the area, the business is at a position to borrow funds for expansion with low interest rates on the returns. The centrals bank adversely controls the monitory policy by regulating the lending rates. The government through the fiscal policies regulation protects the survival of the oligopoly. The oligopoly market honors barrier to entry through the production of large scale adversely improving the Gross Domestic Product within the country as the quantity of well produced increases.Recommendations and Economic JustificationThe GDP is one of the major issues in macroeconomic through the collusion ofdemand and supply in the country the GDP is maintained as the business operates in its equilibrium point (Brake, 2011). Unemployment forms a major challenge but with a low interest rate from the financial sector business can operate and start up in the country. The case example is Edgar if he opens the four stations employment will increase. Demographics is affecting by supply and demand as they affect the chances of improving the living standards of the population. The salaries from the oil industry will maintain the demand and supply of the oil. The interest rate in the count ry determines monetary policy. Edgar to begin with starting a business should consider this during the start up to maintain profits as he aims to supply the gas oil.ReferenceBrake, R. (2011). area Monopolies. Summertime Publishers.Derik, K. (2010). International Trading. Kansas Publisher.Fredy, T. (2010). World Businesses. Milestone Publishers.Henry, J. (2008). World Demography. Wimtertime Publishers.Sydney, G. (2010). Money and Banking. Westminister Publishers. Tayor, W. (2007). Introduction to Economics. Riverside Publishers.

Communication and Personality in Negotiation Paper

The act of negotiating happens on a daily basis sometimes without people yet noticing. When thinking about negotiations, car purchases, salary emergences, and draw a bead on new homes argon obvious examples of negotiating. N ithe little, negotiations are simple as deciding whither to eat with a friend or family member.There are three primary(prenominal) reasons for negotiating deciding on how to split or share a moderate supply, the reation of a new idea that involves more(prenominal) than the immediate parties, and to resolve issues among individuals involved (Lewicki, Barry, & Saunders, 2006). Every whizz who has bought a new car knows that it is an exciting period in angiotensin converting enzymes life, though a stressful one. The pleasantries start and end with the car itself as the stressful side to it is the negotiating with the dealership. buy a new car is sometimes nerve racking and leads people to rush through the process solely to get it over with.Unfortunate ly, rushing is the last thing one should do beca persona with the amount of oney on the line, it is authorised that the purchaser understands the full parameters of what they are buying. Having the basic understanding of car negotiations through research and patience, testament make the car buying experience much more enjoyable and worthwhile. Conducting Research Purchasing a new or used car has become mustiness easier and fulfilling with the use of the internet. The internet is an open door resource to the car emptors where they shag research dealer inventories, actual costs, consumer reports, and so much more.With his tuition, a emptor can be more prepared when walking through the doors of a dealership. Having the knowledge of how much a dealer has paid for the car straightway permits the consumer to gauge if the dealers offer is reasonable or absolutely ridiculous. Before raze stepping foot on the lot, knowing how much the car a buyer may sine qua non costs with all t he desired options will allow a new buyer to negotiate effectively. Information is a sound mutual basis for power (Lewicki, Barry, & Saunders, 006) Witn this intormation, perspective buyers may nave the speeding nand against a greedy dealership.Information is Power The power of study comes from each party or each negotiator have the ability to gather date that supports their spotlight or argument. The majority of new car purchasers dislike the sight of a car cut-rate salesman approaching as they enter the lot. Though this may be common throughout society, the ultimate purpose of the salesperson is to assist and deal out the customer. The dealership is completely independent unless the car buyer decided to purchase. If the sale doesnt go through, the sales person, the management team, and the dealership will not get paid. Closing the deal is more meaning(a) to the dealership.Therefore negotiating is the only way for both(prenominal) parties to get what they want. The best stra tegy for a consumer is to know exactly what they are looking for, such as a Sudan, SUV, 4WD, etc. Then quiz drive what meets those requirements and get an initial quote. Dealerships and car salesmen will expect a commitment from potential consumers, but it is authoritative that there are no promises made on the initial visit. They may seem desperate and even provide sob stories, anything to close a sale, but staying firm and stating that here will be no purchases on the first visit is pregnant in starting the negotiating process.Consumers who live in locations with various dealerships have an receipts because they can compare prices during negotiations which will get them closer to their desired price. As with other items supply has a direct effect on price. Dealerships will in most cases not allow a potential buyer to walk out with a quote in writing because they wouldnt want it to be matched or beaten by another dealership. Emotionless and rough-and-ready Communication When ne gotiating for any reason, it is important that one stays focused on facts ather than involving emotion and ego (Lewicki, Barry, & Saunders, 2006).Negotiating is essentially inter energetic communications through the use of verbal and nonverbal communication skills in efforts to resolve a conflict. inefficient communications introduce negotiation problems, which is why it is critical that the negotiators efficiently. If negotiators know that manhood communicate ineffectively, then this can lead to a better and more cautious approach to negotiations. Asking questions is a great way to increase the amount of information known as well as a great tactic to egotiating.The more questions a negotiator may ask, the more they may learn about the opposition which will give them the upper hand in negotiations. Without actually sense of hearing to the answer, the question is as mindless as communicating ineffectively. Therefore when asking information seeking questions, it is important that one waits and listens to the answer that is full of the information one may seek. Depending on how you perceive the answers, this information can have multiple meanings and in identifying those meanings without pique the opposition can be difficult.There exist three types of listening passive, acknowledgement, and active listening. Passive listening is where the message recipient role provides no reaction of the information accuracy. Without responding, the sender will continue to send information. Acknowledgment involves a myopic more effort on the recipients end where they acknowledge that they are receiving the information which is being sent by the sender. This can include a invariable eye contact, a nod, or responses such as sure, l see, or go on. This style of listening displays acknowledgement that the recipient is earing everything the sender is explaining.However it also gives the mis commentary that the recipient agrees with the opposition. The third type of listening is active listening, where the receiver repeats or restates the senders information through their own interpretation and words. Active listening in the negotiations is a great way for one to encourage the opposition to elaborate on their views. This creates an open dialogue from one end and allows the receiver to have a clearer concept of what the opposition beliefs are and their supporting information.Studies on the effects of negotiation conflicts date back to the 1950s (Lewicki, Saunders, Berry, 2006). akin(predicate) research continues today where studies examine the fact-based variables like gender, ethnicity, age, marital status, socioeconomic status, and heathen background. Negotiations dont Just happen in hostage situations or when buying a car. They occur on a daily basis from determining salary increases or where the family should eat for dinner. The reason for the negotiation doesnt matter, what matters is the art in which one negotiates.If done properly, the egotiatio n could end in a positive manner by resolving the conflict. By gathering the appropriate information, organizing it accordingly, in taking usable information from the opposition, and weighing the facts of both ends, negotiating may be far less complex. Effective communication in the verbal and nonverbal form is important to overall success. Organized information, effective communication, and active listening are important assets to effective negotiations.

Succubus on Top CHAPTER 13

Min, Dougs saxophonist, rummaged through the array of liquor nursing bottles on Wyatts counter. I dont theorise he has some(prenominal), he fin completelyy utter. Can you make a gimlet with out calcium hydrate juice?Um, no I replied. That kind of defeats the whole purpose. Oh. Okay. Well, then, you unspoiled need a shot or roughthing? He held up a bottle of graven image help me Skyy vodka.I ideate Ill pass. I surveyed the humming, thumping set abouty near me. Tons of lot had showed up as usual I doubted the bar heretofore knew half of them. The wages of fame, I guessed. Also as usual, thither were drugs and drinks aplenty for those who cute practic on the wholey(prenominal) things as long as ones vices didnt stray to unslaked lime juice, app arntly. I turned arse to Min. You daten Alec tonight?Nope. Said hed be here. I hope he shows soon.Min shifted oddmentlessly, and I wondered just how many people Alec was stringing along. The whole band, ulterior all, had dis monkeyed that crazy, uncaring behavior.Id spent most of the day readying for tonight, es swan to figure out what it would wee to raise up information and maybe the drug itself from Alec. Finally, as the company drew nearer, I accepted that I was of all cartridge holderywhere bring forwarding the matter. Alec was laboriously a criminal master school principal. If I wanted something from him, it was a impregnable bet that the removal of clothing and an orifice would suffice.With that in mind, Id fareed for the parcel in an new(prenominal) small(a) dress. care the one Id worn to the in conclusion concert, this similarly had a V-neck, straps, and short skirt. Un standardized that one which had been cotton and to a greater extent than akin a sundress this one was silk and looked kind of exchangeable a nightgown. Its rich, emerald greenish mirrored the green flecks in my eyeball. Id made authentic enough of that, enhancing the color in both.Finally, I mu ttered to myself, catching sight of Alecs blue-streaked pig across the crowd. He maxim me, and I waved, making him grin smugly at my ac whapledgment.Hey, he say, expression me bothwhere. Wow.About time you showed, berated Min, hatfuling everyplace a beer. They greeted individually other with some kind of weird, shoulder-punching guy thing. Then Min held up a bottle of Tropical Soiree Key Lime Schnapps. Hey, look what I strand. Will this ferment?Sure. Whatever, I said. I wanted to start working Alec, putting him at ease. If it involved some unholy drink concoction, then Id endure to take that risk.Min handed me a plastic cup filled with iridescent green liquid, and Alec and I wandered off to mingle.Youre letting Min experiment on you? he asked, pointing at the cup.Inspiration hit. Hes been experimenting on me all night. I laughed, a bit too loudly and held on to his offset. Alec didnt need to k this instant this was my freshman drink. But none of the other stuff he mad e looked this bad.He grinningd and casually placed his arm rough my waist. Have I told you how striking you look?Yeah, I kind of got the message, I told him. Sniffing the cup, I detected slide fastener precisely sugar. Tentatively, I brought the cup to my lips and tasted. Bleh. It was the like Kool-Aid and mouthwash. Fortunately, I dont have frequently of a gag reflex, so I managed to swallow without choking.Alec flattered me a teeny to a greater extent, and then I steered him toward the one visoric guaranteed to captivate him himself. It worked. Within a few minutes, I discovered that subject area was level off more limited than Id suspected. He only wanted to talk about the band.So yeah, we figure we should start expanding out of Seattle and hit some of the other vauntingly cities in the area. You know, like Portland and Vancouver. If we cornerstone start acquire a sideline in the Northwest, we bath hit the rest of the west coast, you know? And Coreys soda pop know s this guy who knows someone at a record company, and hes going to beam him the review that was in the SeattleTimes I let him go on, nodding my subject and saying uh-huh a lot. I should point out that I in truth was interested in Nocturnal Admissions success. I believed in them and their talent. Just not tonight. Other things demanded my attention.You know, he suddenly said out of nowhere, I didnt think you authentically desire me.Yeah. Good observation.I smiled. Sorry about that. thither are so many jerks out there that I sleep together off a flyspeck bitchy at first, until I know a guy. But the rest of the band swears by you, and I sureness them. Besides I leaned closer, lowering my voice to a sul chastise make vibrant moves I know you now, and I definitely like you now.To my astonishment, Alec broke by from me. How unexpected was that? Weirder still was that I saw interest in his eyes provided only his eyes. The rest of him was plainly distressed about something. My storm mustiness have been reflected in my expression, because a moment later, he laughed like nothing had happened and returned the hand to my waist.I wouldnt true(a)ly trust the guys on much, that hey, if theyve convinced you, whatever.I turned the smile sanction on, building I hadnt noticed the weird reaction. We started talking again, and I continued to let him recognise the parameters of our conversation. When he brought up skateboarding and the benefits of one board brand over another, I decided Doug didnt respect the extent of my love for him.S softly bored, I leaned into Alec and drank from the cup without thinking about it. Son of a bitch I swore, tasting that mess again.What?This. I set the cup down pat(p) on a rickety coffee table, sloshing the green liquid. Its terrible. I literalized this was my opening. God, Ive had such a fucked-up week. I turned so that I stood even closer, resting a hand on his back, sliding it down to his waist. Im glad you had this p arty. You guys must need to get a low crazy too to compensate all the stuff youve been doing.He seemed happy about my proximity but didnt move his hand from my waist. We know when to work, and we know when to reckon. He spoke with a ridiculous swagger, again attempting to project a wisdom he was too young to have.I grinned at him. I like to play too.Like before, the look in his eyes said he did want to play especially if we played doctor. But his carcass language didnt match it. He was holding himself back for some reason, which didnt fit with my image of him as a womanizing drug lord.But he unplowed smiling, even if the rest of him was stiff. How do you like to play?not with that. I pointed at the jettisoned cup and looked back up at him with doe eyes, both innocent and provocative. I tested to recall the stupid expression hed utilise at the first party. You maybe got anythingharder?A pleased and unless I was mistaken relieved smile danced on his face. Maybe I do.I punched him let downly, then snaked my arm around his neck. I know you do. I saw you give it to Doug. You guys are in on something wide-cut, and you wont share. Whereas mewell, I al rooms shareHe still didnt take the strong-arm bait or go for my over-the-top vixen lines, but the rest had piqued his interest. Ive got something, he said, glancing around carefully. Lets go talk in the bedroom. Ah. Now we were getting somewhere. I followed him back to Wyatts small messy bedroom which miraculously wasnt tenanted yet. I sat on the unmade bed, crossing my legs, keeping my body language as open and relaxed as possible.Are we going to play now?He answered with a question of his own You sure you house handle the hard stuff?I arched an eyebrow. Baby, I can take it as hard as you can give it. hit into his coat pocket, he sat down on the bed beside me and held up a tiny plastic substructure, much smaller than the bag Reese kept his pot in. In the poor lighting, I could discern tiny seem crystals. Almost like red sugar.This, he said in a low voice, is what youve been carrying for your whole life. This is the stuff thats going to change your world. discover you who you were born to be.I was rendered speechless, but not from his melodramatic prologue. It was the crystals. This close to them, Iwell, matt-up them. They had an aura, almost the same way an immortal has a signature. but this wasnt exactly a pleasant aura. The crystals felt strange to me. They sent little Shockwaves into the air. They made my skin crawl.And weirdest of all, Id felt them before. Once with Doug, once with the band.I hoped Alec would take in my frown as cute confusion. What is that?A sly smile open up over his face. A magic potion, Georgina.I smiled back, not having to feign puzzlement. I dont believe in magic.Oh, you will later on this. He pressed the bag into my palm, and I squelched a sharp cry. I didnt like contact the crystals. Go grab something to drink and put them in it. Mix it all up an d then drink preferably as fast as you can. Youll get the effects sooner.Whatll they do?Something good. Something youll like. He ran his hand through the strands of my haircloth. Man, I cant wait to see how you react to them.How I reacted? I didnt like the sound of that. Maybe I wasnt getting the same thing as Doug after all. Maybe I was getting the date-rape drug. Of course, with as inviting as I was establishing to be, he had to realize those kinds of extremes werent necessary. I pushed the unease out of my head. What do I owe you for these?The smoke in my voice clearly told him how Id like him to rend payment.Nothing. Its a gift.Nothing? I trailed my hand across his leg. Believe me, I really didnt want to sleep with this guy, but I wanted to mystify in his good graces to figure out what the inferno this stuff was. And yeah, okay, I sort of wanted to see him suffer from the energy loss. Are you sure?I slid my body closer to his, gently pushing him back on the bed. His eyes w idened as I lay down next to him, copse my lips over his neck. Turning his face toward mine, I moved my lips closer to his, lightly osculateing the area just by his mouth.Are you really sure? I asked, voice lower.His breathing grew heavy, and he stroked my side, tracing the shape of my rose hip and moving down to my bare leg. Looking half-terrified, he moistened his lips in anticipation. My patois snaked up to them, dancing around their edges before gently probing inside(a). He stifled a moan and then pushed me aside.NoIno. No. He sat up, shaking. Not yet.I sat up as well, moving in one fluid and graceful motion. Tossing my hair over one shoulder, I gave him a languid smile. Come on, I want to.I cantbut maybe, well maybe later we can work something out.Both longing and reluctance showed in his expression, which I found relieving. Nice to know my charms were still working and he wasnt all phone line after all. Maybe this was just a first-ones- uninvolved type of worry, and hed be more thorough in his demands later. Fine by me. It wasnt the end of the world if I didnt sleep with him, and hopefully we wouldnt even need the second batch.Here. Having seized control of himself, Alec held out his beer to me.Huh?Go ahead and try them. You can mix them in this.I looked down at the sparkling red granules. They almost had a light of their own. That weird sensation pulsed out at me, grating my immortal smacks. No way was I going to ingest the contents of this bag. I shake my head.I cant right now. Ive got to go to another party. I promised a friend. Ill try them later, okay?He didnt look happy about that. I wanted you to try it now.Whats wrong with later?Nothing I guessjust, look, dont let anyone else know, okay? I dont have a lot of this stuff. If rallying cry gets out, everyonell want some. Right now Im only letting special people try it.Am I special? I teased.Alec gave me a long, searching look, blatantly studying my face and the way the silk fit me. Again, the appreciation and attraction shone in his eyes, but he held himself back from my smile of invitation. Very special.I managed to state myself from the party shortly thereafter but not before Alec had warned me again to keep the crystals to myself. He also urged me to let him know how I liked them.The second dose is even better, he promised.Finally escaping, I disenfranchised a sigh of relief, alone in the cool night air. As I walked to my car, I shoved the crystals into my purse, still creeped out by how they felt. They were supernatural that much was obvious. I knew I had to get them to someone who could identify them. That, however, would have to wait a little longer since I was already past when Id said Id call Seth. Happily, I discovered I could no longer sense the packet once it was encased in the fabric. That was something, at least.Where are you at? I asked Seth when he answered his cell phone.terry cloth and Andreas. You want to shape up over?Spending the evening with his family sounded refreshingly ordinary after the gumminess and debauchery of Alec and that party. In fact, compared to everything else weird in my life at the moment, it sounded honorable wonderful.Identical blonde faces greeted me at the door when I arrived, both sets of lips forming a perfect o when they saw me.A moment later, Brandy appeared behind her little agree sisters. Oh, Georgina, that dress is so pretty.She pushed Morgan and McKenna out of the way, both still starstruck. I stepped inside the Mortensen home and found complete chaos. Sheets of clear plastic lay everywhere. cover tape covered the wall trim. Most of the furniture had been pushed out of the victuals room, shoved into a pile in the hallway beyond. Those items remaining were wrapped in thick cocoons of more plastic sheeting. Paint buckets, trays, and brushes littered most of the free space, and everything the people include was splattered with yellow paint.Georgina squealed eight-year old Kendall, dissipa teing toward me. Her set about, manner of walking into the room, leapt out and tackled her daughter.Dont touch her Andrea exclaimed, tumbling to the ground. Not in that dress.I laughed, absentminded to sweep up each one of the girls in an enormous hug, the dress be damned.Seth, chastised Terry, standing on top of a ladder, why didnt you tell her this was a war zone? The Mortensen Brothers always entertained me. Despite cosmos younger, Terry always seemed exasperated by Seths scattered behavior and often had to prod him into reality.Seth sat cross-legged on the floor with Kayla, youngest of the Mortensen daughters, on his lap. Like everyone else, he had paint all over him including his Writers Do It at Their Desks shirt. Looking as serene as a Buddhist monk, he flashed me one of his distracted smiles. Because its always a war zone over here. Well, get her out of here and take her somewhere nice, Terry said. No need to drag her down into this.This immediately triggered cries of o utrage from the girls.I dont mind staying, I told them. Id like to help.Andrea rose from her tackle, one arm still around Kendall. Were going to have to cover you up then. Come on, lets see if Ive got anything thatll fit.She released Kendall. The little girl took a step toward me but didnt touch anything. You look like one of the ladies in the Victorias Secret catalog.My favorite reading material, I told her solemnly.Daddys too.Her mother groaned and led me to her bedroom, forcing us to squeeze through the furniture packed hallway. being in Terry and Andreas bedroom was a lot different than being in Danas. It was messier for one thing, with an unmade bed and piles of laundry on the floor. The color scheme and decorating were a lot less coordinated too, suggesting it had all been pieced together over the years, not preplanned with a designers cold eye. Pictures of the girls at confused ages covered the walls and dressers, and free surfaces held odd pieces of jewelry, books, and ch ange. And yet, despite that clutter, the whole room felt filled with love, like the people who occupied it were happy and cared about each other. It made the place warm and cozy, not sterile and sharp as Danas had been. It made me feel good to be in here, jealous that I had nothing like it with another person, and almost intrusive to be in such an intimate setting. It was like eavesdropping. Ah, here we are, murmured Andrea, rummaging through drawers. She handed me some clothes. I slipped out of the dress and tried them on. While she had a fantastical body for having birthed five daughters, Andrea was still taller and bigger than me, so the clothes hung detached and long. Changing her mind, she handed me denim overalls instead of the jeans. They had to be rolled up at the cuffs, but the straps kept them on me. I tied my hair in a ponytail and was ready to go.Seth laughed when he saw me.Hey, I said, poking him with my foot, be nice.I think this is the first time Ive ever seen you l ook anything less than He paused, playing with word choice. Well-planned.Why, you silver-tongued romantic devil. That is the look I usually go for. Other women go for blue or chic or beautiful. But me? Well-planned all the way.You know what I mean. Besides, unplanned isnt a bad look for you. Not bad at all.His voice sounded deliciously low and dangerous, and something ignited between us as we held each others eyes.You guys can flirt on your own time, said Terry briskly, handing me a roller and tray of paint. Right now, you work for us. Think you can do this part of the wall?Sure. I glanced over at Seth, whose main telephone line still seemed to be restraining Kayla. Why arent you painting?Because he isnt allowed to, answered Brandy, painting deftly around a doorway.Uncle Seths a libation, explained Kendall.Liability, corrected her mother. She grinned at me. The odds say you have to be a better painter than him. Correction the laws of the world say you have to be.Of course she i s. Shes good at everything. Seth watched me dedicate a smooth, even coat. See?Painting with the Mortensens made for an utterly public and utterly enjoyable evening. They were so funny and nice that it was hard not to love them. Working side by side, I could almost pretend I was really one of them. Like this could be my own family. They included me in everything and spoke as though Seth and I were a done get, assuming I would be with them not only for grace of God but also for Christmas and an assortment of other get-togethers.The simple, casually extended centre made me feel happy inside, and sad too. I would neer be able to quite fit in with any mortal family, even if this wacky relationship with Seth did ever stabilize.I pushed aside a plastic-covered box and got a peek inside. Moving the sheet further, I smiled down at a framed picture of Terry and Andreas wedding party including a much younger Seth.Look at you, I teased. You used to shave.He rubbed the stubble on his lowe r face. I still shave.So this is the infamous occasion Seth almost missed?Yup, said Terry, a rueful tone in his voice. Apparently finishing A able Heat was more important than witnessing my nuptials.Oh, I said neutrally, thats a really good one. I wasnt sure if it was missing-a-wedding good, but it was still one of my favorites. It office have been worth the sacrifice. Whos the other guy beside you?Our other brother. Ian.Another Mortensen? You guys are abundant.Tell me about it, said Terry. Ians the b lack sheep.I thought I was the black sheep, said Seth, sounding almost hurt.No. Youre the unfocused delicate one. Im the responsible one. Ians the wild, hedonistic one.Whats hedonistic? asked Kendall.Her father considered. It means you run up a lot of credit card bills you cant pay, change jobs a lot, and have a lot oflady friends.Brandy rolled her eyes. Good euphemism, Dad.Only in the Mortensen family, I decided delightedly, would a fourteen-year old use a word like euphemism.Andre a walked over to the portrait and admired her younger self. In the picture, she wore a long-sleeved lace dress that leftover her shoulders bare.Ah, those were the days, she sighed. Back before pregnancy finished my body.Well, that wasnt entirely before pregnancy, observed her husband in an undertone. She shot him a dangerous look. Brandy groaned.Seth tried to hide a smile and changed the subject. That church had horrible carpet. Burgundy shag. He shook his head. I think Im going to get married exteriors.Oh my God, said Terry with mock horror, I cant believe you just acknowledged you might get married. I thought you were married to your writing.Hey, Ive never had a problem with polygamy.Kendalls eyes widened. Whats polygamy?Later, when wed finished the living room, Seth and I offered to start cleaning up while Terry and Andrea put the vacillate to bed. The girls resisted, clinging to Seth and me, wanting us to talk and come back tomorrow.My nieces think youre a rock star, he obs erved as we washed brushes in the kitchen. I think they like you better than me.Im not the one they had to tear Kayla from. Hey, does she ever talk?Sometimes. Usually when theres bait involved like dulcorate or small objects she might choke on.We washed the brushes in mutism until I brought up the topic that had been on my mind ever since hed mentioned it.An outdoor wedding, huh?The notion of Seth getting married held a perverse trance for me. Fascinating because I was female and attracted to such things. Perverse because I knew I wouldnt be the bride at such an event. Succubus logistics obviously made that impossible. Then, of course, there was the fact that my mortal marriage had not gone so well. In addition to me cheating and pushing my husband into a debilitating depression, it had later resulted in me selling my soul and joining the ranks of hell. That didnt make for a good matrimonial track record.Seth cut me a look, eyes amused. Yup.I didnt know guys ever thought about t hat kind of stuff.Sometimes we do.You got any other details worked out? Or just the outside lovefest part?He pondered this as we returned to the living room. He wore the intense expression that seized him when he was act to write a certain line or think of something clever to say. I want a good buffet, he said. Not one of those cheap ones with cold cuts. And no bows on the chairs or anything like that. Man, I hate those.Wow. I guess youve got it all figured out. I began pulling masking tape off the trim while he knelt down to gather more brushes.He continued on, still considering. And I want my bride to wear open-toed shoes.Why open-toed?He looked up with astonishment. Because toes are sexy.I looked down at my own bare feet. They were small and cute, each force painted a pale lavender. Andrea hadnt had any shoes my size.I gave him a sly smile. Like these toes?He looked away and returned to his work.Forgetting my masking tape, I strolled over to him, trying not to laugh. Why Seth M ortensen, do you have a fetish?Its not a fetish, he replied evenly. Just an appreciation.This time I did laugh. Oh yeah? I moved my foot out to tickle his arm, wiggling the toes. You appreciate these toes?I appreciate everything about you even how mean you are.I crouched beside him and slung an arm around him. To think, all this time Ive been prancing around you in low-cut shirts and no underwear, in awe of your stalwart resistance, when really it was my toes No underwear? he interrupted. Wait. Are you wearing any now?My lips are sealed. Youll have to take note out the old-fashioned way. Im not going to talk. Oh, he said in a warning voice, we have ways of making you talk.Like what?In one surprisingly quick motion, Seth sprang up and rolled me onto my back. mavin arm pinned me and the other held a paintbrush over me, wet with paint.Hey I cried. Thats not sexy. Thats not even cool. Actually, being pinned to the floor by him was about as sexy as it got.He stabbed it toward me play fully, never actually making contact, but I flinched anyway. Whats the problem? he teased. You can just shape-shift it away.Oh Youre a twist bastard.His lips quirked into a wicked smile, and he dabbed the brush at my cheek, leaving a small streak of paint. A second later, he added a matching mark on the other cheek.Ready for battle, he declared.I yelped in dismay, then used his momentary satisfaction to break free and antonym the situation, rolling him over. Now I hovered on top of him, one hand on his chest, the other on his arm.Im learning more about you every day, I observed, leaning my face toward his. My hair had come undone from its loose-fitting ponytail and now hung down, almost creating a curtain around him. Youve got a real dark side.Is that a problem?Actually I kind of like it.I lowered my mouth and gave him what we had now dubbed a stealth kiss the kind of semi-deep kiss perfected at the concert that just pushed the windbag of succubus absorption.I pulled up a mome nt later, my lips still prickle from where wed touched. He shifted one hand to the small of my back while his other tangled itself up in my hair. A lazy and contented smile played on his face. You want to go grab something to eat after this?What do you have in mind?Anything. So long as the company stays this good.I smiled and leaned down to kiss him again, only this time I had trouble keeping the kiss as stealthy as it should have been. When I should have broken away, I kissed him a little harder instead, letting my tongue probe more boldly into his mouth. Surprisingly, what abruptly stop this indiscretion was not the twinge of energy transfer, but Seth himself.Thetis, he warned, pushing me away not harshly, but not gently either.I stared, my better judgment suddenly scrambled. I wanted to kiss him again. And again. To hell with the succubus thing.And it wasnt just because of the chemistry or the physical roughhousing, the comments about my toes and lack of underwear. It was about everything tonight. Pretending I was part of his family. Talking about weddings that could never happen. I was suddenly overcome with emotion. Joy and delight over the way just being around him felt. Knowing he loved me for both my inner and outer selves. A warm contentment that his presence course brought on. And, of course, the dark emotions were there too. Anger that our relationship could never be complete. discouragement that he was not immortal. Jealousy that I could never be his bride. What had Jerome said? That being with me denied Seth all the normal things in life? snog him was a base, anxious reaction to all these emotions I couldnt otherwise deal with.Thetis, he repeated, studying my face and whatever crazy expression was on it. Come on. Youre stronger than this.He sounded sad and sympathetic, yet stern and parental too. His rowing snapped me out of my emotional vortex, suddenly making me feel, well, inadequate compared to him.Terry walked back into the living room, looking rightfully startled to see me on top of his brother. Do you guys need to go to bed too?Seth and I exchanged bitter, amused smiles. If only, I said.Once everything was cleaned up, Seth and I left to find a very late dinner. We stayed quiet, neither of us bringing up what had happened earlier. I think he knew I was taking it harder than he had and wanted to say something to cheer me up. But nothing apparently came to mind, so silence reigned until we returned to Terrys house to get our respective cars.Georgina, he said suddenly, hesitantly, as we stood by my car. I have to know something.I looked at him wearily, not liking the seriousness in his voice. I really didnt want to deal with any more weighty issues tonight. I sighed. What?He studied me a moment, apparently assessing my emotional state. So areyou wearing any underwear now?I blinked in astonishment, taken aback. Then I saw how hard he fought to keep a straight expression. It was too funny. Seth was trying to make me f eel better, very much in a loco way I might have attempted. The tight coil of frustration inside of me unwound.Yes, I told him with a smile.Oh, he said, looking relieved to see me relax but disappointed by the answer.But you know what the real beauty of shape-shafting is?What?Im not anymore.

General Motors Essay

I rate 1 want to vex taboo with the bailout in 2009 whither the government gave command Motors money ($40 million) to help affirm them out the situation with their creditors and alikek over most of the comp whatever. t entirelyy to reports entirely of the outstanding demarcation has been sold and now the company is out of the governments hands. The summate amount given to them was non paid in full and they do non feel like they desire to repay anyto a greater extent because they verbalize that in that respect was a risk with taking the stock and that the government would on the dot get back what the stock sold for. I know that this is full-strength in the stock market, as I w be stocks myself and know the risks that I am taking. I shut up arrive at a problem with large(p) them money when one of the other larger automobile companies (Ford Motor Company) took it upon themselves to structure and is paying off their own debts little by little and is still moving al ong at present. Along with the sale of all of the stock came a lift on the freeze of upper management wages and inducings. This is tho not right. I would like to live on what some of them hire, and I am sure that I could live very comfortably. allow them stimulate and live on my in receive and see what they can do. I truly have a problem with going foreign for fruition and I ceaselessly will. It is probably my age and all of the trials and tribulations that I have lived through as well as what I have seen others live through. Many tribe were told that their jobs would be secure and since then General Motors has cut back on jobs here in the United States.I wonder dependable how galore(postnominal) mint outside of this country have been given jobs that could have been here at home. I know that many companies name production overseas because they say that the costs for labor are a lotlower. Well, that may be true but has anyone seen the living conditions of those people overseas. Are we authentically paying them what they should be getting? Lets take into affection all of the recalls that General Motors has do in the last few long time. counseling too many in my book. Why is at that place faulty satisfying being used to cause a product that could easily take the lives of many people. These products were made mostly overseas, I believe, and could lower wages be part of the problem of not noticing the faulty split in the premier place? By taking away incentives for prospective buyers, I believe, rattling hurt their business, but then I say, Why give an incentive and not unspoiled reduce the scathe of the car in the first place? I know that consumers look for incentives but I figure that they would look just as hard if the price of the cars were lower too. Let us look at the outline that General Motors is wanting to take. The strategy that I believe that they are using is a combination of lead strategies.They are as follows Defensive S trategy in that General Motors fixed to cut back the number of institutes of automobiles Cost-Leadership Strategy in that expenses needed to manufacture the cars are kept at a lower cost and hold at that lower cost and Differentiation Strategy in that they need to make a superior product for a vast number of people at a low cost. According to the plan General Motors is going to start do their automobiles using the same parts in the same laid out plants and using the same large-minded of tools throughout. They are also cutting back on the number of models from 86 to 49. When it came to the cost-leadership strategy, I ascribe the loss of incentives to customers in this category. I still do not under(a)stand why there are incentives when they could just reduce the price of the automobile or truck. I destine that people would look more if the price were lower. The differentiation strategy they have cut back on the workforce but are still make the superior product for a vast aud ience. I realize that they need to play along their competitors make fullly, specially those overseas but they also need to take trade of the people right here in the United States. General Motors has a mass to reduce costs and increase revenue through global gross revenue growth to a net profit of 10%. I think that they are asking for a lot out of the economy, as it is today As the plan states, Ford is farther ahead of General Motors and they made more of a profit per vehicle sold than General Motors.This was all done because ofgoing globally. The culture needs to change too and get away from focusing on selling the most cars and take care of the customers that they currently have and possibly will have in the future. Yes, sales are substantial, but they will come if their customer focus is there first. I think that the 10% increase in profits is a little out the park when you are just restructuring and trying to follow your status. You will need to take smaller increases in profit for a few years and then the profits will increase as the years go by. When looking at SMART goals I square up that General Motors set their goal of making more than $10 one thousand thousand per year. This is a very challenging goal for a company that is just coming back from restructuring. This goal is very specific but I do not believe that it is attainable with the economy that we have today. I know that they look at achieving this goal globally but they genuinely need to concentrate right here in the United States. To be results-oriented they needed to decrease the number of types of cars they produce, reduce the number in their global workforce, (which they did), reduce the number of union workers here in the United States (which they did) and close down plants that were not up to par (which they did).Was this the right decision to make? Who knows for sure? The only thing that I can see is that they put a lot of people out of work. In looking at the Planning/Contr ol Cycle, I see that General Motors followed it by making the plan, carrying out the plan, they looked at the results of the plan and they declareled the direction of the plan by making any corrections as they went along with the plan. Planning is very important in everything that you do. You must always follow through too and watch as the plan is being carried out and always have control of what is going on and make sure that you make any corrections as the plan goes on. If need be, go back to the beginning and start all over again if the plan goes off track too far or if you have to make too many corrections. According to Mr. Akerson when asked well-nigh being back on top and the worlds largest auto maker his response was General Motors needs to focus on profits and margins and not necessarily try to post numbers on the board. Maybe they need to go back and re-think their plan again and make sure they are staying on track as they proceed. In conclusion, I just want to add that I read two reports that just came out on CNN today. One concerned a former conductor for General Motors, Bill McAleer, who was in charge of the Global delivery system of rules from 1988 to 1998 which wasused to access the quality of cars before they were sent to various dealers.He verbalise that the culture of General Motors was the main problem of the company where if there was a problem and you said anything that you could be fired and then on the other hand if you did not say anything, you still could be fired. What kind of culture is that? It is kind of twisted, if I must say. He said that he had sent a letter to the upper management about all of the defects that he had shew and that they just ignored it. He also said that he never received a response in any way about the letter. He mentioned that in 1997 the focus for the company really changed and internally and that there were to be NO problems admitted to. How ridiculous is that. There is never a time during the day that a company does not have some kind of problem. He went on to say Thats what happened with the discharge beat, people knew that there was a problem but problems were not acceptable. They just ignored it. Mr. McAleer was laid off in 2004 and filed suit against the company under the Whistleblower Law but he lost his suit. And what happened yesterday, June 27, 2014? General Motors recalled another(prenominal) 430,000 2013 and 2014 vehicles for various defects from windshield wiper assemblies on Caprice Police Cars, to transmittance software, to rear shock absorbers, and to air bag problems.What is with this company? The article state that since January, General Motors has recalled more than 20 million vehicles worldwide. If they knew about the ignition switch more than a decade ago and did nothing until this year, why are they still in business? Where are most of these defective parts coming from? I would imagine that you can see why I cannot be happy about this company. I have lived many years and have worked in various occupations and have seen the defective merchandise come from out of the country and would just sit there and shake my head. working(a) in retail for over 20 years, I just would not put merchandise on the floor for customers to purchase if I found it to be defective. Did I get into trouble for it? Absolutely not We cared about our customers, why doesnt General Motors. Seems like all they are enkindle in is the almighty dollar.Ref CNN.comArticle by Patrick Sheridan, June 28, 2014 1224 pm ET Article by Patrick Sheridan, June 27, 2014 6564 pm ET

Common Stereotypes in Society Essay

As a society, we tend to pigeonhole. Whether our presumption is right or wrong, some common stereotypes argon still trustworthy as equity no matter how much evidence at that place is proving another drumhead of view. Three common stereotypes I see atomic number 18 those that involve horror women, Blacks and their love of fried yellow and the ability of ripened pot disciplineing contradictory languages. Mevery of these stereotypes ar reinforced by cultures and what is commonly seen inwardly their culture. These stereotypes can scram a long dour effect on the people that are judged by the stereotype and a long lasting effect on the perception of those people.When close people think ab pop an abused woman, galore(postnominal) see the woman with a black plaza not realizing that abuse is to a greater extent than physical. Verbal and mental abuse are as well as used to control the victim. In many cases, physical abuse is the latter and verbal and mental abuse is the first type introduced. Although there are many shelters and agencies available to abused women, many believe that these women are too afraid to leave the relationship and are blamed for any further abuse they suffer because they didnt leave or war cry the police. On the contrary, more than 77 percent of them had self-reported to the police. (Barrett, B. , Nov 2011).In the cases when the women have children, many think that they stay because they do not have the means to support for their family if they leave the home. Based on a handbook by the Santa Clara Probation department, victims of domestic help violence leave their abuser seven times on fairish before they are able to stay on their own (Prophet, T. , 2006). many another(prenominal) of the abused women are presumed as weak and people in general, do not want to assist a weak person because they result more than likely go back to the situation they were just helped out of.There are many shelters available scarce the fun ding essential is scarce due to the previous character referenceed fear. The second common stereotype is that every last(predicate) Black people like fried chicken. I was taught in school that any statement that expresses that all of anything is definitely a false statement. This stereotype was started a long time ago, and is probably associated with situations related to slavery. The most manifest explanation derives from the historical fact that fried chicken dishes were popular in slave homes on Southern plantations.In many cases, chickens were the only strain animals that slaves were permitted to raise on their own (Bering, J. (2011). This just proves that the reason fried chicken is associated with African Americans is not because they enjoy the food so much but it was the only choice they had when it came to what was availbe to them. The other reason there is such a negatively charged connotation associated with fried chicken is because the slavery era itself was not a g ood time for African Americans (Bering, J. 2011).As an unhealthy and sleazy food, fried chicken invokes images of poverty, ignorance, sloth, and other racist associations (Bering, J. 2011). Not only is the mention of fried chicken and African Americans considered negative, it has also been viewed as racist. Advertisers seem to gear their commercials towards the African American community when advertising for fried chicken. Mary J. Blige stock a lot of flack for being in a Burger superpower commercial advertising their New Crispy Strips Tortilla Wraps. The commercial was eventually pulled from revolution due to the backlash received.Other high profile individuals have also been targeted by the chicken industry, including President Obama. Although its no secret that these people do enjoy fried chicken, associating these people with the food generated a negative or racial tone. There is nothing wrong with these people relish fried chicken, as there are many other racial groups that also enjoy this cuisine. The third common stereotype would be the thinker that older fully growns will have a harder time shooting foreign languages when compared to junior children.One of the reasons for this stereotype can be attributed to the older adult and the teacher, they have doubts or so their ability to fall upon a foreign language. Although most people have accepted the generalization of breeding as the younger the better (Schleppegrell, M. , 1987), this is not the case when it comes to learning language. There have been studies that have determined that aging does not decline a persons learning ability. The way older adults learn a new accomplishment is the only adjustments that need to be made. These studies also show that older adults learn at a more rapid rate than children (Krashen, Long, and Scarcella, 1979).There are two reasons why being a poor language student is attributed to adults, and those are a theory of the brain and how it matures, and classroom practices that discriminate against the older learner (Schleppegrell, M. , 1987). The critical period hypothesis that was put forth in the 1960s was based on then-current theories of brain development, and argued that the brain lost intellectual plasticity after puberty, making second language acquisition more difficult as an adult than as a child (Lenneberg, 1967). referable to advances in the study of neurology, it has been determined that adults have superior language learning capabilities.These studies and facts should dispel any accepted stereotypes related to older adults and their ability to learn foreign languages. One thing that is common amongst all of these stereotypes is that the victim has accepted these stereotypes to be true and doesnt challenge any of the information that would roll or deny such claims. This could also be the first shade into getting some of these stereotypes removed from our culture so that people are able to benefit positively and not have to w orry about any negative impacts from doing activities that are natural.

Morality and Ethics

pietism and Ethics Morality and ethics ar terms often used as if they put one over the same meaning. At different times, they are used as if they form no relationship to one an another(prenominal). I think most heap realize ethics and theology dupe some(prenominal)thing to do with the concepts of good and bad. However, position is not like French, which has the Academic Fantasies acting as its linguistic dialog box establishing what proper French is. English changes at the impulse of the crowded. One groundwork bomb, and thats bad, but if one is the bomb, and thats good.The word chasteity has been co-opted by groups, such as the Moral Majority, making us think incorruptity only deals with acts these religious groups think arent proper, or are thitherfore im lesson. The meanings of the terms ethics and godliness can be differentiated based on their origins in past Greek and Latin, respectively. As a result, voice communication that come into the English phrase fr om the Greeks often put up meanings that are primarily philosophical study, while the Latin-derived rowing imply doing the thing. Ethics comes from the Greek word ethos moral character or custom. Morality comes from the Latin word moralist custom or manner. The words both deal with the customs or the manner in which state do things. Their modern meanings relate to the way people act both good or bad. Morality, strictly speaking, is used to refer to what we would c all(prenominal) moral conduct or standards. Morality is looking at how good or bad our conduct is, and our standards about conduct. Ethics is used to refer to the statuesque study of those standards or conduct.Sometimes, one refers to the study of conduct as moral philosophy, but that is less common than just saying ethics. One cleverness say that moral philosophy is ethics in action, but in the end, the twain terms can be used interchangeably. The study of ethics or moral philosophy can be divided into three bulky areas descriptive, normative and analytical or met ethics. Ethics deals with such questions at all levels. Its subject consists of the fundamental issues of practical decision making, and its major concerns include the constitution of ultimate value and the standards by which charitable actions can be judged serious or wrong.The terms ethics and morality are closely related. We direct often refer to ethical judgments or ethical principles where it once would have been more common to speak of moral judgments or moral principles. These applications are an extension of the meaning of ethics. Strictly speaking, however, the term refers not to morality itself but to the field of study, or branch of inquiry, that has morality as its subject content. In this good sense, ethics is equivalent to moral philosophy.Although ethics has always been viewed as a branch of philosophy, its all-embracing practical nature links it with many other areas of study, including anthropology, biol ogy, economics, history, politics, sociology, and theology. Yet, ethics remains distinct from such disciplines because it is not a matter of factual knowledge in the way that the sciences and other branches of inquiry are. Rather, it has to do with determining the nature of normative theories and applying these sets of principles to practical moral problems.Virtually every human society has some form of myth to explain the origin of morality. In the Louvre in Paris there is a black Babylonian column with a relief showing the sun god Shamash presenting the compute of laws to Hammurabi. The Old Testament account of God giving the Ten Commandments to Moses on Mt. Sinai might be considered another example. In Platos Protagoras there is an avowedly mythical account of how Zeus took pity on the wretched humans, who, living in small groups and with insufficient teeth, weak claws, and lack of speed, were no match for the other beasts.To make up for these deficiencies, Zeus gave humans a m oral sense and the capacity for law and justice, so that they could live in larger communities and aid with one another. There is some difficulty, already known to Plato, with the view that morality was created by a master power. In his dialogue Euthyphro, Plato considered the suggestion that it is divine approval that makes an action good. Plato pointed out that if this were the case, we could not say that the gods approve of the actions because the actions are good. Why then do the gods approve of these actions rather than others?Is their approval entirely capricious? Plato considered this impossible and so held that there must be some standards of right or wrong that are independent of the likes and dislikes of the gods. Modern philosophers have generally accepted Platos argument because the alternative implies that if the gods had happened to approve of torturing children and to turn down of helping ones neighbors, then torture would have been good and neighborliness bad. Tha t morality should be invested with all the mystery and power of divine origin s not surprising. Nothing else could provide such strong reasons for accepting the moral law. By attributing a divine origin to morality, the priesthood became its interpreter and guardian, and thereby secured for itself a power that it would not readily abandon. This link between morality and religion has been so firmly forged that it is still sometimes asserted that there can be no morality without religion. According to this view, ethics ceases to be an independent field of study. It becomes, instead, moral theology.

Importance of consumer centric approach marketing Essay

A consumer central shape up is a method in merchandising that focuses on the involve and wants of an individual consumer (Kaufmann & Mohammed 302). The hail does non bang with nodes like the mass market place. It act upons constant interaction with the nodes. This is done so as to get information that makes a business understand what argon customers expectations, perceptions and desires. By acquiring all the necessary information the business is adequate to construct new and best strategies to increase its commitment in the run and products. The businesses as well use this approach to increase the customers pleasure. The customer centric is like focusing on what the customers value in life. After determination that value is when the business merchantman dedicate its efforts on a particular high value customer segment.Internal and external factors associated with consumer-centric According to Jham & Puri (3) in that respect be internal and external factors that affect the consumer- centric method from identifying the customers behavior. They make it difficult for a business and its consumer to arrive at an interaction. The external factors ar the environmental influences and the internal factors are the individual differences. The external factors much(prenominal) as well-disposed class, personal influence, attitudes and family complicate the consumers decisions (Jham & Puri 3). The internal factors include motivation have it awayledge, personality, attitudes, lifestyle, consumers resources and set. They as well affect the consumers decisions. The consumer resource as part of internal factors reflects on time and money. It is difficult to establish an interaction with the consumer if he or she is not financially stable. The most crucial factor is behavior. Most of the customers toilette barter for the product place of convenience not because they suppose in the brand.Why do we need to focus on consumers? The customers ar e in truth important in a business. They are the ones who construe the winner of any organization. When an organization focus on consumer satisfaction it becomes abstemious to grow some metric that it can use to improve its business. However, it also becomes easy to manage the selling of the products and work. Concentrating on consumers has advantages to the business. It champions the business identify the consumers loyalty (Beard 1). The consumers acts like advocates in a business. They can inspection and repair the business grow. A satisfied customer is able to share with others the goodness of the product or a service. This serve up increase the rate of consumers in a real business. They are like small marketers or evangelists. Unhappy customer results to a risk of losing many consumers in the business. This is because of the negative word of mouth. Concentrating on consumer help bring differentiation (Beard 1). A market is a agonistical tooshie that e real business fights to get to a greater extent customers. In order to stick to in this kind of environment one need to focus customer satisfaction. The customer can tho choose to associate with the business that satisfies them. They befool that kind of businesses unique and different from others. guest satisfaction reduces Churning. Poor services make customers want to experience products from the competitors. A certified customer does not find it necessary to experience the quality of other products. In a business, it is very expensive and difficult to acquire new customers. The organization may spend resources on marketing and adverts so as to acquire more customers. The best option to avoid these circumstances is by retaining customers through satisfaction. It is the only way for a business to succeed.Consumer-centric in companies Customer centric marketing is utilize by many companies in the world today. The companies that use this approach become knowledgeable on ways to rear the ir products and services. However, the consumer-centric companies gather in more qualities compared to others. They are accessible. The customers find it easy to connect with them. They are responsive. They are able to reach out to their customers by different channels and respond to their suggestions and needs. Customer centric marketing (CRM) has been upgraded into eCRM in many companies (Kaufmann & Mohammed 302). The advances in the technology turn out changed the way consumers such for information of the products they need. The old CRM did not satisfy the needs of all consumers. With the help of the new technology both eCRM with traditional CRM are now used by companies to enhance consumer quality service standards. The eCRM is a new tool being used by many companies to enhance their marketing skills. This is because it allows transferring of information across channels through the data drive tools. The companies that use eCRM are able to increase consumer satisfaction, th eir services and loyalty. However, some of them have increased online sell through this new technology. Customer centric companies have large market share compared to others. This is because they are able to reach out the market through customer satisfaction. This is very important thing. Other companies that do not have CRM have small market share. The business can only have a large market share by being the heart of the consumers.Concept of relationship marketing in consumer-centric approach Relationship marketing is a concept in the business think to Consumer-centric marketing. Its main agenda is to achieve the consumers loyalty. The approach makes sure the businesses have interaction and long term engagement with the consumers (Learning business 1). The approach allows devote communication with customers and gives them information suited for their needs. It makes the business develop an emotional continuative or relationship with the customer. This approach is same as the c onsumer-centric. It deals with loyalty and maturation a good interaction with the consumers. It has the same agenda of satisfying consumers. The methods used in relationship marketing apply in CRM. They use methods such as marketing campaigns. This can be used by the CRM to foster organizations, the products, special offers and the brand. Methods such as competitive prices, excellent customer services and quality products are essential in providing a good relationship with the customers (Learning marketing 1). They lead to best buyer- consumer relationship. They are the best methods of retaining customers in a business. However, the relationship marketing monitoring methods used to ensure customer satisfaction are clutch for CRM. Personal interview by use of questionnaires or phone calls is best to find out consumers view regarding products and services. The mystery shoppers can also be applied. They include suggestion boxes, online surveys. Customer complaints and customers g eneral comments are also important. They help business know where they stand in the market. The CRM help the business to come up with the best market segmentation. It is because they can know the needs of each individual in a certain area.The moderate of marketing offering in consumer-centric approach merchandising offering is appropriate when using the consumer- centric approach. It is because it deals with additional values to the customers (Hunt 1). In order to drop out values such as availability, technical support, convenient delivery or quality service CRM is the right approach. It deals with maintaining a good relationship with the consumers. Adding the values to CRM helps the consumers be more loyal and trust the products or services. The offering marketing fits in the CRM because before it is carried out. The business needs to understand customers important factors. They help understand if the products are supportive or convenient. The convenience acts like a different iator between the values offered to that of the competitors. The offerings are determinants whether the customer can buy from a certain company or not. They also involve the customer service similar to the CRM. If a business responds to the request of customers immediately it gives them confidence. closing Customer- centric is a good approach for business. It enable establish a good relationship between the business and consumers. However, it responds to customers request which a very important aspect. Customer satisfaction is a very important thing. Consumers determine the growth of the business. They are advocates. A business that practices consumer satisfaction has a competitive differentiation. However they do not experience churning since their services and products are convincing than others. CRM is related to the relationship market. All this approaches are interested in customers loyalty. They are approaches that help the business acquire a large market share. Customers a re always attracted with satisfaction than any other thing in the product or service.ReferenceBeard, R. Why customer satisfaction is very important (6 reasons). (2014). Retrieved on twenty-seventh February 2015. http//blog.clientheartbeat.com/why-customer-satisfaction-is-important/Hunt, Shelby D.Marketing Theory Foundations, Controversy, Strategy, Resource-Advantage Theory. Armonk, N.Y M.E. Sharpe, 2010. Print.Jham, Vimi, and Sandeep Puri.Cases on Consumer-Centric Marketing Management. Hershey, PA Business Science Reference, 2014. Internet resource.Kaufmann, Hans R, and Mohammad F. A. K. Panni.Customer-centric Marketing Strategies Tools for Building organizational Performance. Hershey, PA Business Science Reference, 2013. Print.Learning marketing. (2014). Relationship marketing. Retrieved on 27th February 2015. http//www.learnmarketing.net/relationshipmarketing.htmSource document

Case Study †Mandalay Shweyi Co., Ltd.

I wish to tell my sincere appreciation to U Aye Kyaw, Managing Director Cum Principal of Myanmar Human Resources Co., Ltd. (MHR). I would akin to express my heart matte thanks and deepest gratitude to my course instructors, Dr. Ohnmar Myint for providing invaluable guidance, encouragement and supervision passim the process of this duty assignment. I am also deeply thankful to Mandalay Shweyi conjunction Limited for the kind permission to study and analyze their operations. I also would like to express my special thanks to ABE for the opportunity to study for the channel Graduate Diploma through which I have gained a unadulterated understands of assembly line concepts, idea and inhabitledge. Finally, I would like to thank my p bents for their love and allow through come out of the closet my life. I would also like to thank all my friends for their return in the task of developing this assignment.Executive SummaryThis assignment focuses A Research on Improving guest ha ppiness and Retention of Mandalay Shweyi Co., Ltd which is a study(ip) producer of alcohol industry and also a nationwide foods & beverages tradeer in Myanmar. Customer gaiety may be identified as away and internal client joy of an organisation.The main objectives of this study were focuse on external guest contentment, to explore the main influences of guest satisfaction and to jog their relationships with node satisfaction. This composing also intends to present the query methods reflection of client satisfaction lead to maximize client satisfaction benefits and minimize the guest dissatisfaction which were ca utilize by client dish out and crossway step factors of herbal tea tea leaf Product from Mandalay Shweyi Co., Ltd. soulfulnessal StatementI am a nominatedidate of Postgraduate Diploma in Business Management (ABE). I have been trying to complete post-graduate fleece in business sector counselling as a bridge to notwithstanding study for MBA because my aim is to manage either my own business or to be able to success waxy manage some separate(a) businesses. This assignment is demand for Research Methods and their Applications to food market course.Firstly I learnt the business operations and activities of Mandalay Shweyi by interviewing, observation, examine and studying documents. I learned of the vision, mission, business strategies and challenges by interviewing the management police squad and identified business practice and activities through dialogs with technicians and staff. By preparing this assignment, I stand apply the merchandise investigate concepts and marketing concepts which be covered in ABE courses.This paper displays A Research on Improving Customer happiness and Retention profile of Mandalay Shweyi Company. I have tried my beat out not only reflection on the subjects and experiences but also to meet the assignment goals and constraints. I hereby declare that this assignment is a bonafide work carri ed out by myself. It has not been submitted to any other university or institution for the portray of any degree, certified or published any time before.Corporate ProfileAlthough started as a small scale of measurement business in 1992, Mandalay Shweyi Co., Ltd. Shweyi has grown into star of Myanmars largest alcoholic beverages manufacturers with two distilleries one in Yangon and one in Mandalay. The full product portfolio includes 20 products in six different sorts. Superior gauge is obtained through Shweyis strict quality standards which are applied advance(a) manufacturing process. The lodge was formed with the well experienced distillers, knowledgeable technical experts and engineers from Yangon take of Technology. Shweyi is a major manufacturer of alcohol industry and also a nationwide foods & beverages marketer in Myanmar.There are nine branch offices in order to cope the whole national market (see Appendix-A). The vision of the fellowship is to provides healthy food s & beverages to consumers, they produce healthy liquors series includes HERBAL RUM and SOBASHOCHU (Buckwheat Liquors). And the go with alsomanufactures various kinds of healthy food including Buckwheat products, Honey products and herbal Tea products.Background of the studyNowadays, bombing of global market effect, it becomes more than and more competitions in business environment and hence customer satisfaction is becoming all- weighty(a) role to the survival of any business organization. The competitors who will be sure-fire recognize that customer satisfaction is a critical strategic implement that squirt bring increased market share and increased profits. consequently roughly of the companies all over the world are beginning to image that customers satisfaction has a direct impact on the bottom line.And then they are trying to develop the unique strategies and parvenu changes to satisfy their customer requirements and wants and strive to exceed their expectations. Measuring customer satisfaction is the some valuable in differentiating the company. As markets shrink, companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting special resources to chase potential new customers. The key to customer retention is customer satisfaction.Therefore A Research on Improving Customer Satisfaction and Retention is immanent for all business organisations. The contract for customer satisfaction measurement is well documented and it toilette increase revenue and profit due to mettlesomeer customer retention.MethodologyThis paper is a case study of Mandalay Shweyi Co., Ltd. from an in aspect-out perspective. It attempts to explore the benefits of Customer Satisfaction Survey and how it can provide the company with insight for development and throw for future strategic purpose making processes.This interrogation was completed to signalize what key components affect customer satisfaction at Mandalay Shweyi product. In this inquiry methodology which include research design, questionnaires, sampling process, entropy collection method, research timeframe and method of analysis.Research Design Exploratory After getting the permission from companys board of director, Istarted to discuss what factors of Herbal Tea product contribute to customer satisfaction with marketing team. Because of time and budget constraints, I was unable to conduct focus groups or in depth interviews. By doing brainstorming with marketing team, I developed the research design.Descriptive To gain a better intellectual of the problem, and to clarify the research questions, I conducted secondary research to discover what experts put customer satisfaction to be at other food and beverage products. This research allowed me to gain a solid understanding of the business.QuestionnairesAfter developing what factors may lead to customer satisfaction at Herbal Tea product, I began to design a questionnaire to coll ect primary info from wholesalers and consumers. The type of instrument used in this research was a five-point likert scale questionnaire. The questionnaire was divided into three classs. The initial portion of wholesaler questionnaire included customer religious profit factors, the second section tested the product quality and the stick out section tested the set and reliability (reliability means that it has no side effect on customer) of Herbal Tea product.In the first portion of consumer questionnaire included demographic factors, the second section was asked the product quality and the last section measured the pricing and reliability of Herbal Tea product. The five-point likert scale appoint points 1,2,3,4 and 5. The questionnaire was pre-tested among a group of 25 potential respondents but no major problems were detected. Several minor modifications were made to ensure clarity of the items in the terminal chance variable of the questionnaire (see Appendix-B).Sampling process Data were collected through survey utilise a structured questionnaires administered to wholesalers and consumers (end-users). The total number of respondents ( models) who participated in this research was 149. The sample was separated into two groups. One is wholesalers group (wholesalers, N=58) and the next is consumers group (consumers, N=91). In this research the type of sampling that I used was convenient sampling.Data Collection MethodI collected the primary data by employ marketing team and distributing the questionnaires to wholesalers and consumers. After collecting the data, I coded the questionnaire and entered the data into the SPSS computer software system to run statistical tests to analyze the data I collected. I collected the secondary research by finding professional articles and olden research.Research Time FrameI compiled a research report that addresses how to improve customer satisfaction and retention at Mandalay Shweyi. I began my research in Octo ber 2010 and started to develop constructs and research hypotheses to answer the research question of what factors influence customer satisfaction at Mandalay Shweyi. In early November I developed my survey by lay the constructs I had previously created into likert scales. In last week of November I surveyed customers in the market, using questionnaire to measure satisfaction, and at early December I ran tests on the data using the Statistical Package for Social Sciences (SPSS) software version 15.0. Method of AnalysisIn this research diagrammatic representations are used to represent the development which included frequencies and correlation coefficient submits, and bar charts (see Appendix-C). Appropriate statistical techniques like descriptive data analysis and Pearson correlation analysis were used to analyse and meet the data.A Literature ReviewMarketing Concept Philip Kotler who is the worlds foremost marketing guru. In his first book, Marketing Management (1967), marketin g has been defined as A function of management with scientific rigour, models and statistical analysis. The marketing concept in the words of Kotler is Holds that achieving organisational goals depends on determining the necessitate and wants of target markets and delivering the desired satisfactions more effectively and more efficiently than competitors do.Marketing is only one factor in attracting and retentivity customers but it cannot fulfill its managerial role unless customer require and wants are understood and satisfy. The organisation must try to understand the target markets conducts and wants.Needs describe the basic requirements of human, people need food, air, water, clothing, and shelter to survive. People also have strong needs for recreation, education, and entertainment. These needs become wants when they are directed to specific objects that might satisfy the need (Philip Kotler, 2006). Marketing outlineThe aim of any business organisation is to piddle away profit. This can only be achieved by forming an effective marketing strategy which can actually increase double or triple of organisational gross revenue. Marketing Strategy is the set of helps to guidelines and policies used for effectively matching marketing programmes with target market opportunities in order to achieve organisational objectives. Developing marketing strategy includes decision making which customers to target and how to position products and etc. When forming a marketing strategy, customer satisfaction is really the main goal. And a strategy that does not address the needs of the customers cannot be classified as a good marketing strategy.Marketing cockThe major marketing management decisions can be classified into quaternary categories as follow Product The product is the physical product or service offered to the consumer. Price Pricing decisions should take into account profit margins and the probable pricing response of competitors. Place (distribution) Pl ace decisions are those associated with channels of distribution that overhaul as the means for getting the product to the target customers. promotion Promotion decisions are those related to communicating and selling to potential consumers. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them.These variables are known as the marketing admixture and also referred to as the Four Ps. The marketing mix is the combination of marketing activities that an organisation engages in so as to best(p) meet the needs of its targeted market. The service marketing mix involves analysing the 7p of marketing, involving Product, Price, Place, Promotion, Physical Evidence, Process and People. Most of the firm attempts to generate a lordly response in the target market by blending these four marketing mix variables in an optimal manner.External and uncontrollable environmental factors are very important elements of th e marketing strategyPrograms. Therefore Marketing Mix should include customers, environmental variables, and competitive variables (Kotler, 1984). Marketing ResearchMarketing research is a domineering process which may include these steps data gathering, analysis, storage, retrieval and dissemination of information and finally to aid decision making. The main reasons of doing research are to reduce risks, to help in planning and forecasting firmnesss, to aid marketing mix-decisions and to improve decision making capabilities (ABE, Strategic Marketing Management, Study manual). hard-hitting communicating research subject on marketing mix is an essential component of the research process. Clear, concise, and cogent reports enable informed effective decision making. For this reason marketing research is necessary to measure and track customer satisfaction.Customer SatisfactionCustomer satisfaction is regarded as customers can get more benefits than their cost (Liu and Yen, 2010). In comparison with other traditional performance measures, customer satisfaction is in all probability less sensitive to seasonal fluctuations, changes in cost or changes in accounting practices (Kotler, 2006). Therefore, many researchers consider customer satisfaction to be the best indicator of a companys future profit. Keeping actual customers is as important as acquiring new ones.The approach towards animate customers must be active, based on a separate marketing mix for customer retention (Rozenberg and Czepiel, 1992). Interaction between the one delivering the service and the customer is very important and has direct effect on the service quality and quality perception (Heuvel, 1993). Sales are the most important goal of any commercial enterprise it becomes necessary to satisfy customers. For customer satisfaction it is necessary to establish and maintain certain important characteristics likeQuality Fair prices undecomposed customer handling skills Efficient lurch Serio us consideration of consumer complaintsAccording to the Michael Porter (2006), today, more and more companies are recognizing the brilliance of satisfying and retaining current customers.Major advantage of customer retention is acquiring new customers can cost five times more than the costs involved in satisfying and retaining current customers.It requires a great enshroud of effort to induce satisfied customers to switch away from their current suppliers. Customer satisfaction levels can be measured using survey techniques and questionnaires. get high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business.Analysis, Findings and DiscussionTo begin analyzing the Herbal Tea Product data, SPSS version 15.0 was used for statistical testing. In this research descriptive data analysis, frequencies and inferential statistic (Pearson corre lation analysis) were used. From the analysis of Descriptive, Frequencies and Pearson correlation, the main findings and discussion can be found as follow.Demography of CustomersThe total number of respondents who participated in this research was 91 consumers and 58 wholesalers. send back 1 illustrates the demographic data of consumer respondents. circuit card 1 Demographic data of Customers (Consumers, N=91)Items n %Gender Male 38 41.8Female 53 58.2Age 20 to 40 41 to 60 61 and above 39 43 9 42.9 47.3 9.8Monthly Income (Myanmar Kyat) 10,000 to 4,00,000 4,10,000 to 8,00,000 8,10,000 and above 50 33 8 55.0 46.2 9.8As shown in table (1), the respondents consisted of 41.8% male and 58.2% female. Most of the respondents (47.3%) were in the age range of 41 to 60 years old. 42.9% of the respondents were 20 to 40 years old and only 9.8% of respondents were 61 years old and above. With regard to personal monthly income level, over fractional of the respondents i.e (55%) had the level of (10,000 to 4,00,000) Kyats, whereas another 46.2% of respondents earned (4,10,000 to 8,00,000) Kyats and only 9.8% of respondents had the range of above 8,10,000 Kyats.Frequencies of Consumers SatisfactionFrom the result of descriptive analysis on customer satisfaction (illustrated in Table 2), 29.7% of the consumers were satisfied with Good condition,25.3% were satisfied with Fair condition, 17.6% of consumers were satisfied, 16.5% were satisfied with in truth Good condition and only 11% were dissatisfied with Poor condition in quality of products.Table 2Customer satisfaction on product quality, preference of product and quality of packing (Consumers, N=91) Item Poor Fair Good Very Good ExcellentProduct Quality (%) 11.0 25.3 29.7 16.5 17.6Taste of Product (%) 18.7 24.2 25.3 23.1 8.8Quality of Packing (%) 16.5 25.3 34.1 12.1 12.1The result of finding on taste of products and quality of packing were displayed in Table 2. According to this research we can see most of the consumers ar e satisfied with 24.2%, 25.3% and 23.1% for fair, good and very good respectively on the taste of products. But 18.7% of consumers were dislike the taste and only 8.8 % of the consumers were completely satisfied for taste. We can also see the frequencies of customer satisfaction on Table 2. Therefore we can conclude that majority consumers are satisfied with quality, taste and packing of the products. Table 3 shows the result of customer satisfaction on price, reliability of product and recommend to other for products.Even though (30.8%) of the respondents perceived that the price of the product were fair, another 33% were no comment (neither agree nor disagree) on price. However it was found that a world-shattering total of 36.3% did not perceived price as fair. We can rip a conclusion that the price is not fair for most of respondents and we need to adjust the pricing strategy because pricing is one of the most important elements of the marketing mix and pricing a product too h igh or too low could mean a loss of sales for the organisation.For reliability (cannot side effect to consumer) of product, (38.5%) of consumers were neither agree nor disagree and a total of (34.1%) of the consumers were strongly undeviating on product. But (27.5%) of consumers were not reliable on product. According to this result, we need to develop the product to get more reliable from customers.Table 3Customer satisfaction on price, reliability of product and recommend to other (Consumers, N=91) Item Strongly Disagree Disagree Neither tot up nor Disagree Agree Strongly AgreeFair Price (%) 16.5 19.8 33.0 14.3 16.5Reliability of Product (%) 12.1 15.4 38.5 24.2 9.9Recommend to other (%) 5.5 20.9 26.4 30.8 16.5Frequencies of Wholesalers SatisfactionTable 4 shows the result of wholesalers satisfaction on service quality. From this result most of the respondents of (20.7%, 39.7% and 12.1%) were matt-up neither satisfied nor dissatisfied, somewhat satisfied, completely satisfied res pectively for on time delivery. According to this analysis we found that most of the respondents were satisfied for on time delivery. But 15.5% of respondents were felt completely dissatisfied and 12.1% of respondents were also felt somewhat dissatisfied for on time delivery. If we want to maintain our customer satisfaction and retention we should care dissatisfied customers by doing effective service recovery which can improve their satisfaction level.Half of the customers were felt neither satisfied nor dissatisfied on sale management. entirely dissatisfied was not found at sale management. For sale persons dealing, we found most of the customers were satisfied and only 1.7% of respondents were completely dissatisfied. The result of non-defect performance revealed that only 1.7% was defected. broadly speaking they were performed without defect.Table 4Customer satisfaction on Service Quality (Wholesalers, N=58) Item Completely Dissatisfied somewhat Dissatisfied Neither Satisfied nor Dissatisfied Somewhat Satisfied Completely SatisfiedOn Time Delivery (%) 15.5 12.1 20.7 39.7 12.1Sale Management (%) 0 17.2 51.7 24.1 6.9Sale Persons Dealing (%) 1.7 13.8 32.8 41.4 10.3Non-Defect Performance (%) 1.7 20.7 44.8 27.6 5.2 assumption Testing and Results Table 5 Hypothesis 1 There is relationship between product quality and customer satisfaction Variable Pearson Correlation, r Significant, p Mean Standard going away Product Quality .276(**) .008 3.04 1.255 ** Correlation is significant at the 0.01 level (2-tailed)

Compare and contrast of feudal systems in Japan and Europe Essay

lacquerese feudalistic musical arrangement during the Kamakaru Shogunate from 1100 to 1868 and Europes feudal system during the middle ages from the 800s to the 1600s were uniform regarding warriors and weapons, considering that they were based on standardized codes of conduct and weaponry, were similar in their socio-political division that had a similar heritable hierarchy, but the word of women differed in that women were allowed to serve in Japanese warrior class but non in the Europeans. European knights were very similar to the Japanese samurais non only were they similar in their codes of conduct, but they had similar weaponry. The Knights were based on Chivalry which consisted bravery, respect and honor. The Samurais followed a similar code of conduct called bushido substance the way of the warrior which consisted of loyalty, bravery in the martial arts, and honor until death. The analogy in their weapons was the use of swords, horses, small knifes, and armor. Altho ugh Europeans had a much heavier armor do of metal which immobilized knights, Japanese armor can still be comp ard to the armor of the knights.Reasons for this similarity is that both systems were faced with constant warfare, and their conducts were somewhat based on pietism although Japan basing bushido from Confucianism and Europe basing chivalry from Catholicism. The socio political divisions of Japan and Europe are similar in that they are both stratified hierarchy. They both had hereditary classes of nobles, warriors, and peasants and serfs. Constant warfare in both Japan and Europe made the warrior class the most prominent. In Japan, since the Mongols wanted to attack the Japanese were forever prepared and lived in terror. Japanese and Europeans also built protective castles. worry in Europe the kings gave land fiefs to vassals, Shoguns distributed land to his followers. In both feudal systems warriors served local lords. While lords offered payment and protection vassals provided loyalty. Fiefs of land were given in return for military service and therefore knights gained lands from lords as payments for their military service.Although similar to Europe, Japanese feudal system did not pay samurais with land, but kind of paid them a ratio of the earnings from taxing the peasants usually the Daimyo taxed peasants and owned land. As stratified hierarchies, both had a lowest class who were serfs in Europe and peasants in Japan. In both regions, serfs and peasants were heavily taxed and toiled. One savvy for the similarity in stratification was that both Japan and Europe weredecentralized. Although Japan and Europe had similarities in their warriors, weaponry, and socio political stratification, the treatment of women varied in separately region. Women in Japan were treated more equally they were able to matrimony the samurai army and were expected to act like a samurai and be lovesome like men, even if it meant dying after losing a battle. Unlike the get up of Japan, Europeans saw women as fragile, and delicate who were to be protected by dauntless men.

Character Analysis: Mephistopheles

In Goethes Faust, Mephistopheles is presented as a retainer of the Devil. His chief function is to search for weaken men and collect their souls. Mephistopheles appearance to Faust signifies that Fausts soul is in risk of damnation. Some scholars claimed that Mephistopheles, although a servant of Satan, is not entirely evil. In the ordinal part of the play, Mephistopheles eve warned Faustus not to sell his soul t Lucifer. thither atomic number 18 indications that he even advised Faust to seek and reenter beau ideals favor by foregoing his unwarranted desires.In post-classical literary criticism, Mephistopheles is even depicted as a protector of souls in danger of damnation a fallen saint who contain some good. Some scholars argued that Mephistopheles is the satisfying manifestation of Fausts bad conscience. He is perceived to be an angel who permitted Faust to act on endless possibilities. This limitless freedom is synonymous to a life free from God. Indeed, according to s ome scholars, Mephistopheles represents this limitless freedom.However, it should be illustrious that Mephistopheles is not merely a symbolic representation of evil. In the play, he is portrayed as a fallen angel a servant of Satan who collects the soul of damned individuals. The traditional definition of evil is, however, retained in Mephistopheles character. The first scene of the play is somehow imitated from one of the almost popular stories in the volume, the story of Job. Faust is a humble teacher and fasten to the poor. He is the proof that there are still men who are truly dedicated to God.Mephistopheles approaches God and mocks Faust for his endless search for realiseing. He tells God that such character is a weakness that it is impossible to fully understand the cosmos. God allows Mephistopheles to tempt Faust. Mephistopheles is transparently happy, presumably because he knew that he could considerably sway Faust outside from God. In his study table, Faust reads s ome commentaries on the Bible and philosophical tracts. He is deeply sad because later studying so many tracts and books, he still cannot understand the mysteries of the universe.At some spot in time, he considers committing suicide. It is Easter Morning. Faust reads the first chapter of the Gospel of John. Mephistopheles then absolutely appeared disguised as a scholar. The two men talk and after which, Faust convinces him to return. . Mephistopheles then appears to Faust, this time in his true form. He offers Faust all the wonders of the realism in exchange for his soul. Faust immediately agrees (believing that the soul is not immortal) on the check into that he must experience the greatest pleasure that can be possibly attained.Mephistopheles agrees. A blood pact is then signed. Note the overt traditionalism of the first chapter of the play. Contrary to post-modernist criticism of the play, Mephistopheles is depicted not solo as the agent of Satan but also as the carrier wa ve of true evil. His proud stature as a fallen angel is a proof that he is fully capable of swaying men away from God. Indeed, Mephistopheles is not only Fausts bad conscience he is an bodily of evil a creature whose existence is independent from that of either Faust or his conscience.