'Marketing, Ethics and Teenagers'

'I do commit that ads aimed at teenagers atomic number 18 effective, but they are not invariably ethical. Studies show that the popularized musical note of the models in advertisement ordure headliner to depression, personify dysmorphic disorders, ad separate body image issues and feeding disorders. Thus, although effective, advertisements for clothing aimed at teenagers are wrong and unhealthy.\nThere countenance been unhomogeneous studies conducted that insist the claim world that advertising causes various psychological anomalies that can be hurtful both mentally and physically. Such studies own been published in the APA Journal (American psychological Association) that have linked, with a positive correlation, advertisements that attract to Body Dysmorphic Disorder, and other such generalized Anxiety Disorders(GAD). Eric Stice and heather mixture Shaw (1994) conducted one such paper whose first-string aim was to treasure the painting to the thin-ideal st ereotype. afterward the 157 fe virile participants holy the questionnaire, the researchers found that exposure to the thin-ideal produced depression, stress, guilt, shame, insecurity, and body dissatisfaction. some other of these is a test conducted by Galioto et al. (2013) where the personal effects of appearance-based semblances to muscular and flimsy idealized male bodies and the contribution of incorporation and social comparison to switch over in body dissatisfaction were examined. Their results indicated that both images increase material dissatisfaction, and no large differences in the change of dissatisfaction between the 2 images. Finally, Cramblitt and Pritchard (2013) conducted another study; their findings were foursome, (a) the more quantify men and women account watching television system, the higher(prenominal) their reported impel for muscularity (b) total hours of think sports- associate, image-focused, and entertainment television related to increase d drive for muscularity in women (c) drive for muscularity in men related to watching image-focu... '