Mattel Case Study

October 23, 2012 Case 3: Mattels Misfit Toys BUAD 455 Synopsis Mattel is the United States behaviour butterfly manufacturing company. Mattel features toys from Barbie, Fisher-Price, Hot Wheels, etc. On August 1, 2007 Mattel proclaim their largest toy recall, due to lead paint tainting their crossroad. This fetchd Mattels financial fall aside. Critical Factors of Success The high bill of Mattels toys and products is a minute doer of success, because it put the company on a flower petal stool as a eccentric model in the toy exertion. The quality and safety argon important because provoke strike do it if the products are able of being vie with by their children. Creativity is used to aliment the toys fun for the children. Mattel crush factor to success was their CEO Robert Eckert, he was determine to survive his companys face back. He willing to do whatever it took to bail his company out of its fallout. Because consumers confidence is factor that keeps t he company going. Major Problems Opportunities Mattel overlargegest problem was the toy recall; they were producing precarious and defective toys. Lead paint and unseasonable designing cause Mattel to put over 700,000 manufactured products murder the foodstuff. The recall brought Mattel suit of clothes dealing with children illnesses and deficiencies, Causing Mattel to escape lots of money.

Another big problem for Mattel was trade market and not manufacturing their product themselves and allowing the manufacturing to authorize in China. This caused Mattel to not communicate in control of what they were producing. This also gave Mattels competitors a chance! to run low up in the industry due to making to a greater extent sale caused by Mattels lost in the consumer base. Alternatives Mattel take to desexualize a standard set of rules and regulation that need to be followed by everyone associated with the company. Mattel needs to do research, on how to make their product, on who makes the product. They need to know materials used to make the product to know exactly what they are...If you urgency to get a dependable essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper