'Marketing Essay\r'

'For both entrepreneur, merchandise is an of the essence(p) component for the success of completely billetes. Marketing savet demise be identified as the process in which any demarcation informs, satisfy and keep possessions of its customers. It is the main ingredient to bringing in customers to increase simoleons for a business. Many may think that trade is as simple as advertisements and packagings alone in the real business world to be successful, foodstuff is a bit much complex. A business needs a solid selling invent to succeed and in any case to show the investors the corporation is fitted to return the investment the investors contain given.\r\nFor an entrepreneur to accomplish the marketing skill the individual must generalise the marketing mix. Marketing mix is the combination of the chemical cistrons of marketing and what roles from each(prenominal) one segment plays in promoting your products and serve and delivering those products and func tion to your customers (about. com). Elements of Marketing Mix The marketing mix has four-spot elements and until recently there have been a fewer vernal added elements which atomic number 18 referred to the 4 ps or the 7 ps of marketing mix.\r\nThe 4 ps of marketing are product, place, price, and progression and the additional p’s are process, people and sensible evidence. When expression at it from a business sense of study it bring about a lot of sense beca use of goods and services tied(p) though the added p’s basis be explained in the original 4 ps, they each dirty dog stand alone. For instance process can be notioned at as the protocol utilise by businesses for the marketing strategies and people can be seen as what they used to explain in debt the product or usefulnesss.\r\nLast barely not least physical evidence is what to a greater extent or less consumers today go by which shows firsthand that a product or work does work. Product is the pro duct and service offered to your customer, and how they are disparate from the competitors’ products. Businesses to a fault have to make convinced(predicate) when offering a product to their customers it has to have the correct features center it must look good and work nearly and have enough to go slightly. Price is cite as how you price your product or service so that your price remains competitive but still allows you to make a profit.\r\nIn price businesses should alike keep their targeted market in drumhead ensuring it is afford equal to them and potential future customers. Place is describe as the distribution or where your business sells its products or services and how it gets those products or services to your customers. Place is very important because a business would want to make sure that their goods and services arrive when and where they are needed. For the promotion element it is the methods used to communicate the features and benefits of your produc ts or services to your target customers.\r\nIn today market promotion is do easier because your targeted consumer can be compassed by the clit of a button. With that being said businesses should keep proficiency and deliverance of the product and services offered into consideration in any case. The one-fifth p in marketing mix is draw as people and is how your level of service and the expertise of the people who work for you can be used to set your business apart from the competitors. With the majority of products and services being offered by the click of a button, most consumers tend to rely on reviews to help them influence.\r\nIf the business does not have the right people that look victor and have good ethics with the companionship of the product or services they are change it can hurt the business extremely. Which brings us to the reflexion a first impression last. Organization The capital of Georgia barber and violator supply company or ABBS is an musical arrange ment that supplies barber and beauty shops all nearly the countrified. They have been in business serving professional barber shops since 1946 with new, used and antique barber supplies and equipment.\r\nIt is specifically marketed to the licensed barber or beautician shop owners. Just like any opposite organization ABBS has used the four elements of marketing mix to process in the marketing outline. For the product element the company has shown how each of their products are of great professional tincture and last for years. Even though they sell sack up quality products, they also provide lower end products for those that maybe not willing or able to spend as much. They sell the same products as their competitors but they have a wider variety of clippers and clip in stock that are antiques.\r\nThis allows them to provide their products to a larger consumer group from the older shops to the younger and ever so changing shops. The company takes pride in having any kind of hair products in stock. Some barbers have specialty shops that only cater to an older market and likes nostalgic products and equipment to make their shop look and note like the barber shops of the past, and ABBS has these products and items in stock and can ship them anywhere all around the world.\r\nThis element does not affect the development of the company’s marketing outline because it helps it by making sure the company keeps plenty of stock of their products. This element also gives the company a reason to look at other countries hair products to see what new products are being made and used in that country that can be sold to that market in the future. In the price element this affects the marketing outline of the business by making the company decide how to price their products without making the price to expensive but attractive to customers to gain more customers than the competitors.\r\nThe prices for the products are at competitive rates but lower than other b arber supply companies because they give discounts to the owners of the barber shops. They also give a discount on transport on all items purchased $60 and over. That is a strategy to bring in and keep more customers to use their meshing website. The place element/distribution element for the ABBS is placed in 186 Mitchell St. S. W. capital of Georgia, GA that is the main create set for distribution of all barber and beauty products. The company utilizes its internet website by offering its products via e-commerce to a worldwide market.\r\nThis affects the company’s marketing strategy and tactics in a good look by broadening their market to attract more customers. The more the clients they can generate worldwide the more the companies’ profits will increase. The internet is the best stopcock to advertise a business and its products these days, because of its power to reach a mass amount of people around the world in a matter of seconds. They also use catalogs to keep their existing customers updated on new products and price and can also be a good way of keeping them in the eyelet of new adventures to come.\r\nIn past years the piano tuner and TV ads were the top marketing tool for businesses, but it came with an expensive price to get a communicate or TV ad spot it also only reached a local market so small businesses were stuck only doing business domestically. The internet made it easier and cheaper for mainly anyone to advertise anything to anyone all around the world. flat the company distributes its products from the main building in Atlanta to thousands of clients in many different countries. The ABBS Company has develop policies for its internet clients that are overseas; it also ships to APO/FPO addresses.\r\nIn the promotion element the company communicates through the internet to advertise its products it also sends out catalog magazines to all new barbershops that are listed in the phone books of each city. The company is a t op search when searched on Google. ABBS promotes the business in all forms of the marketing aspect, from newspaper ads, magazines, radio/TV ads, and the internet. Conclusion In finding new entrepreneurs understand that the marketing mix is a good tool to use when planning the marketing strategy of the business.\r\nIt shows that these strategies are ever evolving with time and for a business to be and keep being successful their approach to cater to their consumer must also evolve. afterwards identifying the four elements of marketing mix which are product, price, place, and promotion I was able to describe how each element affected the development of the company’s market strategy and tactics. I also described how each of the four elements was implemented for the business, and identified the industry in which ABBS exists.\r\n'